Angadi Labs Blog
Field Notes
Practical guides on average order value, complete-the-look merchandising, and outfit recommendations for Shopify fashion brands.
FindMine for Shopify: What It Costs and the Best Self-Serve Alternatives
FindMine has no Shopify App Store listing and no public pricing. Here is how it actually gets onto a Shopify store, what the sales-led path involves, and which self-serve outfit apps you can install today.
Read article →What "Attributed Revenue" Actually Means on Shopify
A Shopify app's attributed revenue is a claim, not a fact. It depends on the app's attribution window, its click-versus-view logic, and whether anyone deduplicates. Here are the exact questions to ask before you believe the number.
Read article →Your "Complete the Look" Widget Probably Isn't Styling Anything
Many 'complete the look' widgets are recommendation feeds wearing a styling label: they rank on popularity or co-purchase, not whether the items form an outfit. Here is how to tell on your own store.
Read article →Shopify's Native Complete the Look: What It Does and What It Can't (for Fashion Brands)
Shopify's free Search & Discovery app shows related and complementary products on your product pages. Here is exactly what its native recommendations do, where they fall short for fashion, and how to tell whether you need more.
Read article →India Fashion Ecommerce Benchmarks 2026: AOV, UPT, Returns, COD & RTO
A sourced reference for Indian D2C fashion benchmarks in 2026: average order value, units per transaction, return rates, and the COD and RTO numbers that define the Indian market. Every figure labelled independent or vendor, with the commonly-faked stats flagged.
Read article →Best Shopify Apps for Indian D2C Brands (2026): An Honest, Category-by-Category Guide
A fair, sourced roundup of the Shopify apps Indian D2C brands actually use in 2026, across checkout, COD/RTO, payments, logistics, WhatsApp, reviews, loyalty, and merchandising. Verified ratings and pricing, vendor claims labelled.
Read article →Units Per Transaction: The Fashion Metric That Beats Discounting (UPT vs AOV, and How to Raise It)
Units per transaction is the quantity behind average order value, and raising it grows revenue without giving away margin. Here is the math against discounting, and the one lever that lifts UPT without a single coupon.
Read article →Why Fashion Recommendation Engines Don't Create Outfits (Co-Purchase vs Similarity vs Coordination)
Co-purchase data finds what sells together. Similarity models find what looks alike. Neither one builds an outfit, because an outfit is coordination, and coordination is a different problem than either system is solving.
Read article →How Indian D2C Fashion Brands Can Increase AOV on Shopify
A practical guide to raising average order value for Indian D2C fashion brands on Shopify, built around the one thing generic AOV advice ignores: the COD and RTO math.
Read article →Complete the Look: Does Showing the Whole Outfit Actually Raise AOV? (The Data)
Does 'Complete the Look' really lift AOV, UPT and conversion for fashion stores? We review the evidence, and where it's strong versus overstated.
Read article →Angadi vs Stylitics: The Enterprise Outfit-Merchandising Stack, Made Accessible for Shopify
Stylitics proved each piece of the outfit-merchandising stack works. Here is what it does, why it matters, and the part a small Shopify brand can run with Angadi.
Read article →Stylitics for Shopify: What It Costs and the Best Alternatives
What Stylitics costs, why it is enterprise-only on Shopify, and the accessible outfit-merchandising alternatives for small D2C brands.
Read article →What Actually Causes Fashion Returns (and What You Can Fix)
Fashion returns split into three causes: fit, logistics, and style-regret. Only one of them is something outfit merchandising can fix. Here's how to tell them apart and spend on the right lever.
Read article →Best AI Complete the Look & Outfit Merchandising Apps for Shopify (2026)
A fair, up-to-date comparison of the best AI Complete the Look and outfit merchandising apps for Shopify fashion brands, covering AI outfitting, manual lookbooks, and recommendation engines.
Read article →Complete the Look vs Frequently Bought Together: Which Drives More Fashion Revenue?
Both recommendation widgets grow the basket. Here is how to tell which one will actually earn more on your fashion store, based on your catalog and your data.
Read article →How to Increase Average Order Value for a Fashion Store (Without Discounting)
Most fashion orders contain under two items. Learn seven ways to raise average order value without discounting, by selling the whole outfit.
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